Big Data and Big Beer—Concerning, Yet Fascinating

“Big Beer, Big Data, and the Big Implications of AB InBev’s RateBeer Acquisition” by, Cat Wolinski

“AB InBev now has location data of beer users, and can target specific beer types in those geolocations,” Stroud says. “This could directly impact sales.”

Is an imperial stout with vanilla and coconut ranking high in Napa but not in San Diego? “They can take other beers out of areas with lesser rating[s],” Stroud says.

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Back to that vanilla coconut stout: Are Napa reviewers responding better to vanilla extract or vanilla beans? Vanilla from Indonesia, or Madagascar?

As a supporter of independent craft breweries, AB InBev having access to this much data obviously isn’t ideal. That said, it’s really quite fascinating to me and kind of neat that they have the power of data on their side to allow them to tweak recipes and styles in the smallest ways to cater to beer drinkers in specific markets in order to maximize sales and turnover of their faux-craft beer.

Quick Thoughts on IGTV

I’m not sure what exactly I like about making videos for IGTV. They’re just like any other video, except they’re vertical, and that’s really it. I’ve learned that the first 5 seconds of the video need to be more “animated” to grab attention, so I’m playing with the beginnings of the video, which will likely also change how I make standard 16:9 videos. I still get far more attention and engagement on YouTube as far as I can tell.

Very few users that I follow who post to IGTV actually produce completely vertical video, which I suppose is fine, but making a viewer turn their phone to landscape orientation takes away from the challenge of making vertical video and completely undermines the core of Instagram and IGTV, which is all vertical everything.

Anyway, these videos are fun and easy to make, so I’m sticking with it for now. We (Four Brewers) do pick up new followers with every new video posted, so it isn’t a total waste of effort, and I think they make us stand out a bit more on Instagram when compared to other beer related accounts. That said, check out my latest video!

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Apparently, Beer Can Develop Film...

Kodak, Dogfish Head Collaborate On A Film-Friendly Beer

In 2018, Dogfish Head’s founder, Sam Calagione, appeared on a Kodak podcast where he learned that beers with high acidity and vitamin C could be used to process film. At the same time, the brewery was underway working on a beer with a similar ingredient profile. Call it a happy accident.

Dogfish Head sent early batches of the beer over to Kodak to ensure they could successfully develop Super8 film which, evidently, it can.

Peak Dogfish Head...for now.